Well, we have another little stadium enhancement (gimmick?) that will be unveiled on Saturday in Athens.
Fans who attend this weekend’s game will be provided an LED bracelet that will light up at the beginning of the fourth quarter when Georgia does its tradition of ‘light up Sanford’, according to Alan Thomas, Senior Associate Athletic Director for Marketing & Revenue Strategy at UGA, who provided this info on 960 The Ref on Tuesday.
“Fireworks are ready, and we’re going to work on something else this week that will tie back into the lights when the lights go out and some music things tied to it, so it should be fun,” he said. “So get there, be very accepting of what you’re going to be handed when you walk in that door because you will be part of the show.”
Georgia first introduced their LED lights in the stadium against Notre Dame back in 2019. Fans started using their phone flashlights at the start of the fourth quarter to participate in the Georgia tradition, and now they will get to contribute in a different way this weekend.
“Part of the show”. I certainly get the lights, fireworks, piped in music are all enhancements tied to the experience, but much of that was tied to Smart’s efforts to wow recruits when they came to Athens.
If you’re going to be at the game, how do you feel about the bracelets? Is it enhancing the gameday experience, or is it just another step away from traditional football experiences?
