You already knew it was coming, but Arkansas is the next in the SEC to establish a partnership that will go across all sports and now adorn their uniforms.
To remain competitive, Arkansas has aggressively pursued new revenue streams, including stadium and arena concerts, stadium naming rights and jersey patch sponsorships. The Tyson partnership represents one of the largest steps in that strategy.
Learfield Sports, which represents Arkansas, is also nearing an agreement on a naming-rights deal for Razorback Stadium.
“We’re really, really close to being to the finish line on that,” Yurachek said. “We’ll have some things that people will see in the very near future about that.”
While they are trying to compete with like of Texas, which has roughly double the revenue of Arkansas, the article goes on to state that the amount of financial infusing won’t bring Arkansas close to the Longhorn$ revenue. But it also says every little bit helps, and the Tyson partnership is adamant that the revenue will not be just used for the “big three” sports, but should be spread across all 19 sports programs.
This isn’t the first program, as LSU had already struck a deal in February with Woodside Energy for more corporate sponsorship, probably to pay for Lane Kiffin’s contract alone or to invest in Bitcoin to possibly pay his buyout to come in the next 15 months. While Nike or Adidas or Under Armour have long had “free” advertising on jerseys for years, I’d have to say that free ain’t free when you consider how much an authentic jersey with the Swoosh or the pyramid (whatever the hell Adidas is) comes at a steep price to the consumer and is likely backwashing into their revenue streams.
As college sports sell their souls to corporate sponsors, the highly paid athletes and programs are becoming those folks in Vegas who slap the calling cards for ladies of the night. Handing them out on the strip to men, women, and children alike, no care for the tradition or morals, just broaden the viewing audience and hope the hooks sink in, for money. It’s cheapening the sport, but if we’re at this point, why can’t we agree to do something for the overall improvement of the fan. Similar to European soccer, if the ad is on the field and in camera view every fifteen seconds, eliminate the TV timeouts and let the ads play out as the game is watched. We get a shorter game, more continuous action, and the benefit of not watching another medical ad about a cure for an inflamed cochlea with side effects including erectile dysfunction, psychosis, nausea, paralysis, or death. What a dream come true.
Another interesting idea:
I can assure you that the ad space will be seen on fan jerseys and across the state when people buy a jersey with an authentic Tyson Foods patch on them. I can watch Premier League and not think twice about the ads, even though they’re running around on jerseys and flashing on the sideline lights for 45 consecutive minutes. But the action doesn’t stop, there’s no need for an infusion of the latest pop noise in the stadium, and the game plays as needed.
Additional question: what’s missing from the details is why only 90% will be going into NIL…where will the other 10% go? My best guess:
Billable hours.
Tom Mars and Jimmy Sexton run the college football world.
Sadly, that logo looks better than I expected it to, and it’s coming, with Delta too. I hate how logos are used on soccer jerseys and I’ll hate it even more on football jerseys. Just put it on the field and call it a day, you whores.
^ second that.
They chase every penny possible, water down the sport and ruin the experience. At least they’ll lecture and guilt us out of every penny they can…
boycott tyson chic nuggets
The fallacy of this never-ending money chase is the assumption there is some amount that will be enough to ensure competitiveness. Spoiler alert, there is not such amount that will ever be enough under the current “system.” I don’t know what to do about it other than keep my wallet in my pocket.
I hate that we have that shitty Nike swoosh on our jerseys, but at least it’s not the Jumpman logo like Meechigun. Put the ads on/around the field virtually like soccer does and leave our uniforms the hell alone.
I’ve always thought the schools other than UNC (even then basketball) that use the Jumpman are just dumb.
I’d be more okay with jersey patches and field ads if that meant less commercials during broadcast. But we know that won’t happen, so we’ll get all the ads everywhere. Such is the American Way.
I wondering which school will the first one to place a betting related entity on their jersey?
11 of the 20 Premier League clubs had front of the shirt deals with business that have betting ties. Clubs have volunteered to end those relationships starting with the 2026-27 season. However, they will still be allowed to have sleeve patches and things on the back.
It will not be long before one of these cash-strapped schools will go through with it.
Also, I wonder you will get to put Emirates on the jersey for the first time?
The slope,the slope, oh! the cliff. the cliiiiiif! Boom! Just like Wiley Coyote, just a cloud of dust!!
Not CPA Dawg, but if the Tyson money is going to the athletes as NIL comp, it is not “Program Revenue”…..
Chicfilet is a bit controversial, IMO.
I told Athletic Assoc. l would like to see American flag on all uniforms. Is that controversial? If it is l am surely Done! Love to them Dawgs, Glad l am old!!