Ever wondered who was behind the 3rd-party NIL deals in Athens? Look no further than Dan Everett. In the article, it details Everett’s beginnings from small town Buena Vista to now representing clients like Gunner Stockton, Stetson Bennett, and Brock Bowers.
Everett argues that Georgia’s NIL deals will pass the Clearinghouse easily, as he’s been doing this for years. The one thing that gives me pause though is this little tidbit from the article:
A decade before the advent of NIL deals, Dan Everett was hustling to set up autograph appearances for Georgia football players readying for the NFL Draft.
A.J. Green and Aaron Murray were some of his early clients.
That’s a hell of a start to an article. Was he advising A.J. On selling bowl jerseys? I digress.
Anyway, in case you didn’t already know it, it sounds like someone other than coaches are influencing teenage decision making, and Everett isn’t shy about saying it.
College football players and other athletes are now being paid directly by schools under revenue sharing that began July 1. ESM represents more than 20 players for both marketing and revenue-share deals.
“We will be as active as any agency in the country in negotiation of rev-share deals,” Everett said. “We’re helping some 2026 players decide where they’re going to college. We have three four-star quarterbacks and two of the three have changed their mind and are going to a different school.” (Emphasis added)
What I don’t see in Everett’s pedigree is an eye for talent and football development, so swaying kids to pick schools based on money rather than fit could be a contributing factor as to why QBs are one of the most revolving door positions in the sport’s portal era today.
I wonder how much time he spends talking with coaches and not players? I’m sure Kirby would like a word.
I don’t know quite what you mean by ‘fit’ in this context, but my surface, uninformed, superficial view thinks that quarterbacks stay or go based primarily on what happens after they enroll.
The NY Times has a decent article on this. Seems some other schools are going to same direction but UGA is an early adopter.
https://www.nytimes.com/athletic/6463398/2025/06/30/georgia-nil-collective-revenue-sharing/
I found out about it the other night scrolling youtube.
https://www.youtube.com/watch?v=Su67acD1bJI
I’m not sure I agree with their takes, Big Money Donors will waus have big money sway, and school have always asked for more donations.
Surprisingly little in my searches on this topic. Bluto would have been all other this with some sort of deeper take than I’ll have, miss him.
This is that part of the sausage making where you see the lips, hooves, and genitalia all fall off the belt into the grinder…it ain’t pleasant
Buena Vista is just up the road from me. Pronounced Bewna Vissta. If you say Bwayna Veesta you’re the sort of person that roots for Florida.
Welcome to the Wild wild post NCAA. Money talks and all else walks. hold your nose and get use to it.
Honestly…I like his hustle but really seems like a slimy guy. The kind of guy who would sell you lemons at a used car dealership.
Your caption for the picture -LOL!
It’s the subtle things in life that give me the greatest joy. Just thinking he’s standing there with arguably the three most popular Bulldawgs in the 21st century yet no one would know who he was.