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Roughly six months into college sports’ new revenue-share era, many of the highest-ranking college administrators are supporting abandoning the roster spending limit.

In an interview earlier this week, Ohio State athletic director Ross Bjork said college sports “cannot govern the money any longer” and should consider an unlimited spend. Notre Dame athletic director Pete Bevacqua, in an interview last month, said very bluntly, “I think the cap is too low.”

But wouldn’t an uncapped market mean the wealthiest programs in the country would outspend others?

“Aren’t they now?” Radakovich replied. He estimates that an uncapped market would mean football rosters at $35 million-40 million and reaching, in a couple years, the $50 million mark.

“We’ve never been successful to a large extent at legislating competitive equity,” he said.

”To a large extent” is doing some heavy lifting. At some point, all the patches and field logos and corporate sponsors aren’t going to pay for it all. So where will all the money come from?

Yeah, you know where it’ll come from just like I do.